The Big Tradition Creed

We believe in sports.
And in miracles.

We believe the year begins at The Masters
and ends at the Final Four.

We believe October is the high holy season.

We believe in black cleats, eye black, and high socks.
In grass fields and day games.

We believe the greatest baseball game ever played
was on a Wednesday in Cleveland.

We believe in the Friendly Confines—
where the grass is greener,
the sun is warmer,
and the beer is colder.

We believe in Fridays at 1:20—
Murphy's before,
and The Cubby Bear after.

We believe the only thing you ever split
is aces.

We believe in spicy Bloody Mary's with a beer back.
In bourbon from Labor Day to Memorial Day.
In ice-cold domestics, always.

We believe in brats with special sauce,
cheesesteaks wit,
and dipping your beef.

We believe in pitchers hitting for themselves
and hitters moving the runner over.

We believe in the next pitch,
the next shot,
the next game.

We believe next year is our year.

We believe in family—
and that we are seven.

We believe Army–Navy is, in fact, America's Game.

We believe the best game on Thanksgiving
is the one in the backyard.

We believe Christmas Eve is better than Christmas—
and neither are for sports.

We believe the Rose Bowl is the Granddaddy of Them All,
and The Masters is a tradition unlike any other.

We believe in watching Hoosiers in March
and Field of Dreams on Father's Day.

We believe that putt is good and that your scorecard always improves
at the 19th hole.

We believe it's hard to beat a cold pint
with a good friend.

We believe the best burger
is the first one of the summer.

And the best beach days
never end.

We believe in America—
and 'Murica.

In Chicago's broad shoulders,
New York's buzz,
and Florida's endless beaches.

We believe the most important things in life
aren't things.

We believe that in a world
where social media has replaced being social,
and artificial intelligence is replacing human intelligence,
it's more important than ever to honor the past—
and those who shaped it.

To laugh.
To cry.
To celebrate.
To remember.

And in the end, we believe—
from many small traditions,
we build one Big Tradition.